About Lanestro
We help Swedes shape their financial future with clarity and perspective since 2018
Contact UsOur Target Group
Our Story
Lanestro was founded in 2018 with a simple vision: to make financial planning accessible and understandable for all Swedes. We saw there was a gap between traditional banking services and modern digital solutions.
Our focus is on people born between 1951 and 1989 – a group with unique economic experience and specific needs for the future. We understand this generation values both security and flexibility.
Today we help over 25,000 customers take control of their finances through our innovative yet secure financial tools.
Our Values
Characterized by transparency, control, flexibility and future thinking
Transparency
No hidden fees or complicated terms. Everything is clear and understandable.
Control
You always maintain full control over your money and decisions.
Flexibility
Our solutions adapt to your life and your needs.
Future Thinking
We help you plan and build for a secure financial future.
Our Mission in Sweden
To be the most reliable partner for financial decisions that go beyond everyday life, especially for experienced Swedes planning for the future.